about us

ABOUT JOMA KENYA

Our History

JOMA Kenya was established as the official distributor and retail partner of JOMA Sport — one of Europe's most respected sports brands — for Kenya, East Africa, and international markets. Born from a passion for sport and an understanding of the unique opportunity to bring world-class performance sportswear to Africa's most vibrant sports nation, JOMA Kenya has grown from a specialist importer to a full-spectrum sports brand presence across the region.

JOMA Sport itself has over 50 years of heritage in Spanish and European sport, serving professional football clubs, athletics associations, and national teams across the world. In Kenya, we combine that global pedigree with deep local knowledge and a genuine commitment to the development of sport across East Africa.

Mission and Vision

Our Mission

To make world-class JOMA performance sportswear, footwear, and equipment accessible to every athlete, club, school, and federation in Kenya and East Africa — empowering sport at every level, from grassroots to elite competition.

Our Vision

To be the leading performance sports brand across East Africa, recognised for product quality, athlete support, federation partnerships, and the positive role we play in Kenya's sporting and social development.

Our Values

• Performance — we never compromise on the quality of what we supply

• Integrity — honest, transparent, and ethical in every relationship

• Community — sport is the heartbeat of Kenya's communities; we are part of that

• Innovation — bringing the latest JOMA sport science to East African athletes

• Sustainability — responsible business practices for a healthy planet and society

Code of Conduct

JOMA Kenya operates according to a rigorous Code of Conduct aligned with JOMA Sport's global ethical standards. This code governs our relationships with suppliers, employees, customers, partners, and communities, ensuring that business growth never compromises our commitment to doing business the right way.

Ethical Channel

JOMA Kenya maintains an open, confidential ethical reporting channel for employees, partners, suppliers, and stakeholders to raise concerns about conduct that may conflict with our Code of Conduct or applicable laws. All reports are taken seriously and investigated with appropriate confidentiality.

Quality and Environmental Policy

JOMA Kenya is committed to the highest standards of product quality and environmental responsibility. All JOMA products meet stringent European quality standards. We are committed to minimising our environmental impact through responsible packaging choices, efficient logistics, and supporting JOMA Sport's global sustainability programme.

Work With Us

JOMA Kenya is growing, and we are always looking for talented, passionate, sport-minded individuals to join our team. Current opportunities span retail, commercial partnerships, digital marketing, logistics, customer support, and sports development.

We are an equal opportunity employer committed to building a diverse, inclusive team that reflects the communities we serve.

Accessibility Statement

JOMA Kenya is committed to ensuring that jomakenya.com is accessible to all users, including those with disabilities. We continually work to improve the digital accessibility of our website in line with WCAG 2.1 Level AA guidelines. If you experience any accessibility barriers on our website, please contact our team and we will work to resolve the issue promptly.

jomakenya.com | Premium Performance Sportswear for Kenya, East Africa & International Markets